# Merchandise

The official Milk & Mocha merch store will let fans purchase exclusive products — from plushies and apparel to mugs, backpacks, and seasonal collectibles — using $HUGS. Some items will be **token-only exclusives**, unavailable for fiat purchase, driving direct demand for $HUGS.

Select merch will include a **digital-linked NFT** that verifies authenticity and may unlock perks like event access, metaverse items, or discounts. Seasonal drops will often align with NFT releases or in-game events, connecting the physical and digital worlds.

Holders may also receive **loyalty discounts** or early access to new products based on the amount of $HUGS they hold or stake, making the store both a reward system and a token sink within the ecosystem.
